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Personal Development

The Imposter Pattern

Dr. Jaki Wasike-Sihanya.

Published Nov 14, 2026

KES 2800 In stock

Some of the most accomplished people you know are quietly convinced they don't belong.


They over-prepare. They anticipate every question before it's asked. They deliver consistently, reliably, and still feel like a fraud. This is the paradox at the heart of imposter syndrome: it doesn't look like hesitation. It looks like excellence.

Drawing on years as a corporate executive and now as an executive coach, the author unpacks a truth that research confirms and lived experience proves: up to 70% of people carry imposter feelings at some point, regardless of profession, culture, or how much they've achieved. In original research conducted among executives and founders in Kenya, the pattern showed up again and again: 73% instantly recognized the concept, and 43% attributed their success to luck or overpreparation rather than to their own ability.

This book goes beneath the symptoms to the two forces that keep imposter syndrome alive: the story we tell ourselves about why we succeed, and the yardstick we use to measure ourselves against everyone else. Change either one, and something shifts. Change both, and the whole pattern begins to loosen its grip.

Part memoir, part research, part practical guide, this book will help you:

  • Recognize how imposter syndrome hides behind discipline, diligence, and over-preparation

  • Understand the attribution and comparison patterns that quietly sustain self-doubt

  • Apply coaching-based tools to recalibrate how you assess yourself under pressure

  • Build a form of confidence that doesn't depend on constant proof - one that's steady, internal, and yours to keep

If you've ever wondered how someone so capable can feel so unsure, this book is the answer, and the way through.

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